Abstract            Volume:5  Issue-4  Year-2017         Original Research Articles

Online ISSN : 2347 - 3215 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcret@gmail.com

Mass communication is regarded as the forth pillar of the society. It can mould society in whatever way it wants. Ever since it’s being, it has always given something positive to the society. Tools and techniques of mass communication have evolved over the years and it’s worthwhile to say that whatever form it acquired, it has disposed off its duties diligently. Radio being the first in the line of Broadcast medium has always been looked upon for information, entertainment etc and it in response has delivered what was expected of it.  Radio evolved and took the shape of FM radio over a period of time and subsequently, FM radio tried to contribute to the society. FM radio has always been a hit among youngsters. In this paper factors behind its popularity will be studied and analyzed. We will also find out the areas where it can excel and extend its reach.

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